Metabolon

Metabolon, is the world’s leading health technology company focused on metabolomics. Their proprietary platforms and informatics are delivering research discoveries, innovative diagnostic tests, and breakthroughs in precision medicine, as well as ground-breaking partnerships in genomics-based health initiatives.

Liaison Design Group was tasked with redesigning Metabolon's entire suite of marketing materials. Working together, we developed a fresher, cleaner approach to the new sales pieces. The brighter color palette, heavy use of infographics vs. photography, and a simplified, less "jargony" approach to language has been a hit with the sales team as they pitch their complex services.